Change, as undesirable and inevitable as it is, is the essence of any business and any revolution needs a catalyst called ‘change’. One such catalyst in the process of strengthening the economy is ‘digitalization’. It holds utmost importance in every sector and one such sector is restaurant business, which needs to keep up with the changing trends of digitalization. Rupert Murdoch, Founder, News Corporation, says that the world is changing very fast; the big will not beat the small anymore. It will be the fast beating the slow. The virtual world is a whole other thing and one needs to mark a footprint on the sands of virtual grounds to mark its presence for the business to flourish. Virtual world presence is, hence, a vital pearl in weaving the necklace of success in any business.
