The technique of using software,
so as to, automate the business
task of sales,
including order processing and tracking, contact
management and control, ,
customer management, sales forecast
analysis and employee performance
evaluation is termed as Sales Force
Automation (SFA). SFA (Sales Automation
Software) is also referred as Customer Relation Management (CRM),
typically includes a Web-ready database, an email package and customized templates, so as to reduce programming demands on clients, though can be customized.
It helps in making the sales process more efficient and effective. In order to enhance customer
satisfaction,
building trust, revealing up selling and cross selling opportunities, making
the sales more productive as well as pleasant experience, SFA plays an
important role
SFA,
facilities sales, in the following ways:
